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Research papers

How to take strategic options in the car industry for the year 2000

Since the beginning of the 20th century, the car has reflected and highlighted the values and symbols of its time, and is now considered as a central element in the day to day life of the modern society. 1. A car manufacturer currently needs four...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Bruno Colin
Company: RISC S.A.
June 15, 1992
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Citation

Colin, B. (1992a, June 15). How to take strategic options in the car industry for the year 2000. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/how-to-take-strategic-options-in-the-car-industry-for-the-year-2000


Research papers

The Nielsen consumer single source approach

Many people are talking about Single Source, most of the time without giving a precise definition of what have to be understood under this concept. The aim of this paper is an attempt to clarify the question in trying to make a distinction between...

Catalogue: ESOMAR Congress 1989
Authors: Bruno Colin, Alain Pioche
Company: Nielsen
September 1, 1989
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Citation

Colin and Pioche (1989a, September 01). The Nielsen consumer single source approach . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-nielsen-consumer-single-source-approach-